We need to talk about sponsorships — SO much MISinformation
A one-take dive into sponsorships, payments, transparency, endorsements, bias, assumptions, and misconceptions about YouTube & other social media content & creators.
Documents & links featured in this video:
Federal Trade Commission Disclosures 101
https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers
FTC Endorsement Guides & FAQ
https://www.ftc.gov/business-guidance/resources/ftcs-endorsement-guides-what-people-are-asking
Instagram “What content is considered branded Content?”
https://help.instagram.com/616901995832907?helpref=faq_content
Instagram Branded Content Policies
https://help.instagram.com/1695974997209192
TikTok content disclosure guidelines
https://support.tiktok.com/en/business-and-creator/creator-and-business-accounts/promoting-a-brand-product-or-service
YouTube product placements, sponsorships, & endorsements guide
https://support.google.com/youtube/answer/154235
As an Amazon Associate & Rakuten affiliate I may receive a small commission from sales to help keep my independent channels afloat.
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